When performing an SEO audit, it is essential to include the direction of your company’s online marketing strategy. For example, if you’re working to improve your website’s speed, you’ll want to make sure it loads as fast as possible. Studies show that more than half of searchers will not wait more than three seconds to view your website. This will not only reduce the user experience but also negatively impact your search engine rankings. To find out how fast your site loads, use Google’s free PageSpeed Insights tool.
An SEO audit should include a thorough analysis of your competitors. It is important to know how much organic traffic you competitors are generating, what keywords they are using and how many links they have. You should also estimate the traffic your competitors get each month if you can. You should also include the number of pages linking to your website and your domain authority in your SEO audit. These metrics can help you compare yourself to your competitors.
If your site isn’t ranking for a competitive keyword, try using a related one instead. Related keywords have lower competition than broad keywords. Ahrefs can help you determine if your competitors rank for a specific keyword. There are many options available, including keyword suggestion tools and competitor analysis. To stay ahead, it is important to understand the activities of each competitor.
An SEO audit will help you identify links that are not helping you rank. This is known as toxic links, and Google considers them attempts to manipulate search rankings. It is important to use a Backlink Audit tool in order to identify these links, especially if you are just starting out. You can avoid negative effects on your site’s performance by identifying toxic links. If you’ve never used a Backlink Audit tool before, now’s the time to start.
The off-page ranking factors show the trustworthiness of your website, based on how many links point to your site. Linking to other sites with a high ranking will boost your website’s trustworthiness and credibility in the eyes of the search engines. You can use tools such as Google auto-suggest to find related keywords. Search results will also include meta descriptions and title tags. These elements should be optimized.