Traffic that buys from your website is the gold standard. You want as much of it as possible, and you want it to be consistent. So how do you achieve that?
1. Make sure your website is optimized for conversions. That means making it easy for people to buy from you. For example, have a clear call to action on every page, make the buying process as simple as possible, and offer a great product or service.
2. Send targeted traffic to your website. That means sending people who are interested in what you’re selling. You can do this through paid advertising, search engine optimization, social media marketing, and other methods.
3. Use effective lead generation techniques. That means getting people to sign up for your email list so you can sell to them later. Some good methods for this include offering a freebie in exchange for an email address, using pop-ups on your website, and running giveaways.
4. Make sure your sales funnel is converting traffic into buyers. This means having a system in place that takes people from awareness to interest to desire to purchase. Your sales funnel should be designed to do this, and you should continually test and optimize it.
5. Provide great customer service. This is important for two reasons. First, it’ll keep people coming back to buy from you again. Second, it’ll encourage them to tell their friends about you, which will send even more traffic your way.
If you do all of these things, you’ll be well on your way to getting as much traffic that buys from your website as possible. Just remember to focus on quality over quantity, and you’ll be sure to see success.